April 2022

How do you spend your marketing dollars and more importantly spend your time doing marketing, more wisely? Plan your marketing! Last month, I shared about the importance of knowing who […]

Revy Web Design

I originally moved from England to Revelstoke with the idea of becoming a rock-climbing instructor. Five years later, I’m operating a web designing company and am still trying to figure […]

Why is customer research so important?

Many entrepreneurs go into business because they have a great idea. But it’s important to consider the needs and wants of your customers. To read more about why customer research […]

March 2022

HINT – the answer isn’t “EVERYONE”! Don’t be fooled by thinking your product or service can be purchased by everyone or will appeal to everyone. When you fall into this trap, […]

Why create market segments?

Marketing for your business is one of the most important things you can do. Without it how will you be successful in getting your story out and selling your product […]

January 2022

As we head into 2022 with continued uncertainty and covid fatigue, I’m also sensing more strength and resilience within the business community as we learn to adjust and ride this […]