How do you spend your marketing dollars and more importantly spend your time doing marketing, more wisely? Plan your marketing! Last month, I shared about the importance of knowing who

HINT – the answer isn’t “EVERYONE”! Don’t be fooled by thinking your product or service can be purchased by everyone or will appeal to everyone. When you fall into this trap,

As we head into 2022 with continued uncertainty and covid fatigue, I’m also sensing more strength and resilience within the business community as we learn to adjust and ride this

Even in a small mountain town like ours, dreaming big about your business idea can have some major benefits. Those big business ideas you have in the back of your

We all need a little help from our friends at times, but small business entrepreneurs often need support that’s sometimes financial, sometimes operational and sometimes emotional. At every stage of the

The Highs and Lows of Being an Entrepreneur We all know this has been a difficult couple of years for everyone. But did you know that according to a study

Business Creativity by Evoking a Roman God In Roman mythology, Janus was the doorkeeper to the heavens. He is depicted as a man with two heads looking forward and backward.

Put on your Innovative/Creative Thinking Caps While Soaking up the Summer Sun. Entrepreneurs and Small Business owners are almost always thinking about their businesses which is great – but often

More Marketing Tips for You! In last month’s newsletter we shared the importance of the Value Proposition – that important component that helps you recognize what value you bring to

Successful Marketing Tip #1 The challenge with marketing is that it’s not as simple as we think it should be. It’s not just about a few fancy Instagram photos, or