Which social media platform should your small business use?
Social media can seem like the perfect marketing opportunity for a small business. A captive audience, just waiting to hear what your small business is all about – for free!
Why is customer research so important?
Many entrepreneurs go into business because they have a great idea. But it’s important to consider the needs and wants of your customers. To read more about why customer research
How do you communicate trustworthiness in your business’ marketing?
Sometimes it’s hard to communicate specific things about your business, especially on social media. Here is some helpful tips on how to do this. Article here
How do you spend your marketing dollars and more importantly spend your time doing marketing, more wisely? Plan your marketing! Last month, I shared about the importance of knowing who
HINT – the answer isn’t “EVERYONE”! Don’t be fooled by thinking your product or service can be purchased by everyone or will appeal to everyone. When you fall into this trap,
As we head into 2022 with continued uncertainty and covid fatigue, I’m also sensing more strength and resilience within the business community as we learn to adjust and ride this
Even in a small mountain town like ours, dreaming big about your business idea can have some major benefits. Those big business ideas you have in the back of your
We all need a little help from our friends at times, but small business entrepreneurs often need support that’s sometimes financial, sometimes operational and sometimes emotional. At every stage of the
The Highs and Lows of Being an Entrepreneur We all know this has been a difficult couple of years for everyone. But did you know that according to a study