Why create market segments?

Marketing for your business is one of the most important things you can do. Without it how will you be successful in getting your story out and selling your product

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August 2021

Business Creativity by Evoking a Roman God In Roman mythology, Janus was the doorkeeper to the heavens. He is depicted as a man with two heads looking forward and backward.

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July 2021

Put on your Innovative/Creative Thinking Caps While Soaking up the Summer Sun. Entrepreneurs and Small Business owners are almost always thinking about their businesses which is great – but often

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June 1, 2021

More Marketing Tips for You! In last month’s newsletter we shared the importance of the Value Proposition – that important component that helps you recognize what value you bring to

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May 9, 2021

Successful Marketing Tip #1 The challenge with marketing is that it’s not as simple as we think it should be. It’s not just about a few fancy Instagram photos, or

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March 1, 2021

Financial Forecasting As StartUp Coach, I will often get asked how to prepare the financials as part of the Business Plan. Where do the numbers come from? How do I

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